Are You Getting The Most Out Of Your Database?

Imagine how much simpler your life would be if you had all your business contacts together in one place. One click of your mouse would reveal how effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable.

Your custom-designed database will put this information right at your fingertips. Today, I'd like to share with you my tips for ensuring that your database gives you the business information you need, when you need it!

What is a database?
A database is a collection of information relating to a particular topic kept together in one place, for you to access whenever you need. You can use a database to simplify your:

MARKETING CAMPAIGN--set up a database to plan your marketing  campaign; track results of your marketing campaign; or analyse trends in your marketing campaign.

CLIENT & CONTACT MANAGEMENT--set up a database to keep track of your clients and contacts; analyse your business--which products/services are the most profitable; or see which clients are buying which product/service.

FINANCIAL MANAGEMENT--set up a database to keep track of your spending; manage your invoices to clients; or monitor overdue invoices.

MEMBERSHIP ORGANISATIONS--set up a database to keep track of members; send out membership renewal letters; or monitor subscriptions.

Your list for database uses will likely be much longer--just brainstorm a list of all the places where consolidated information would make your life easier!

The secret's in the planning
You want to get the most out of your database, right? Then make sure to plan it right from the start.

Before you go running off to set up your database you need to ask yourself these important questions:

::What do you want to use your database for?
::What data do you want to keep track of?
::Who will be collecting the data?
::How much data is there to collect--50 records or 500 records?
::Who will be doing the updates?
::What reports do you want your database to generate?

You may find it easiest to map this out on a piece of paper first. Work out how your database is going to fit together. How will each category relate to the others?

Get the maximum use out of your database:
By now, you've invested a lot of time in your database plans, design, and  setup. Don't miss this important step: getting the most out of your creation.

First, you'll want to make the database as easy to use as possible. Create  one-click touches to produce the information you need. Set up shortcuts so you can create the most important reports quickly. And make sure you really consider the easiest way to enter new data.

By applying this advice in your own database, yours will be easy to use AND  have the maximum use value to you!

---

What can you do with the new Windows Live? Find out

Answering Service, What Every Small Business Needs!

An answering service is what every small business needs. Anyone who has ever worked for a small business, or has owned a small business knows that the answering service is a true God send. Every time you are not able to answer the phone, you take the risk of losing business. With an answering service, you don't worry about missing important calls. Whether its an emergency or just an important client that needs a fire put out, answering services can meet your need.

Think about a day with and without an answering service. You are taking a much needed day off and your secretary calls in sick. Your staff is out in the field doing whatever it is they do and your phone is MIA. Your biggest client needs a fire put out and needs it taken care of immediately. If you didn't have an answering service what would be your options. Cancel your much needed day off and answering the phone yourself. Or, let your answering service handle all the calls and only notify you in an emergency or if a big client calls. Now you can enjoy your day off with the piece of mind knowing that if anything comes up, you'll be the first to be notified by your very own answering service.

If you don't currently have an answering service in your bag of tricks, maybe its time to investigate what an answering service can do for you. Believe it or not, answering services are relatively inexpensive. Considering how much money they can either make you by routing important calls to you from prospective new clients or save you by letting you know your number one client needs something done ASAP. Get an answering service today and grow your business with the piece of mind knowing that your answering service will keep you adequately informed of any important incoming calls.